【年终盘点】2011年十大最坚挺的病毒式营销广告轰炸过境!
作者:沪江英语
2011-12-30 11:36
3. Apple: "Introducing iPhone"
Agency: TBWA Media Arts Lab
Launch date: Oct. 5
Views: 27.8 million
This year, the iPhone Facetime demo was Apple's biggest online video, but the iPhone 4S video featuring voice assistant Siri took it out in less than a month. More than 450 copies and derivatives around the web.
iPhone4S的发布伤了苦苦等待iPhone5的果迷们的心啊!这一年苹果推出的Facetime的在线视频规模最大,而关于Siri功能的视频只用可他们不到一个月的时间。这支完整版广告出来的没几天,全球就出现了超过450份的副本视频。高新科技产品的发布总能博得大量的眼球,Siri功能的演示视频广告当然也不能例外啦。