参考内容:World Intellectual Property Day 2019 “Reach for Gold: IP and Sports”

The World Intellectual Property Organization is the global forum for intellectual property policy, services, information and cooperation. On the 26th of April every year, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity. Each year we choose a theme that illustrates how important intellectual property is to society, the economy and to our everyday lives. The theme of this year's campaign is “Reach for Gold: IP and Sports.” Sports are not necessarily something that you would immediately associate with IP.

Today, thanks to advances in broadcasting and communications technologies, anyone, anywhere, can follow sporting action around the clock, tracking the performances of their favorite athletes and teams without leaving home. Previously, fans purchased a ticket to witness an event, in a stadium. Now, broadcasters make it possible for a global fan base to tune into and connect with a sporting event. Sports have become a multi-billion dollar global industry – one that generates investment in facilities,  employs millions of people around the world, and entertains many more.

Business relationships built on IP rights help to secure the economic value of sports. This, in turn, stimulates growth of the industry by enabling sporting organizations to finance the events we savor, and by providing the means to promote sports development at the grassroots.

We look at how sports businesses use patents and designs to foster the development of new sports technologies, materials, training, and equipment to help improve athletic performance and engage fans worldwide.

We find out how trademarks and branding maximize commercial revenue from sponsorship, merchandising and licensing agreements. These revenues offset the cost of organizing world class events, such as the Olympic Games and World Cup series, and ensure that the value and integrity of these spectacular events are safeguarded.

This year’s World Intellectual Property Day campaign celebrates the positive role that intellectual property plays in encouraging sports, a wonderful range of pursuits in which human beings have always engaged and which enrich our lives in so many different ways.



参考内容: The Heart of education: learning to live together; selected papers presented at the 16th UNESCO-APEID International Conference

In today’s increasingly diverse societies, UNESCO continues to accomplish every day its fundamental humanist mission to support people in facing contemporary challenges, understanding each other, and working together to build lasting peace. UNESCO also helps to enable people to create and use knowledge for just, inclusive, resilient and democratic societies.(该段落来自UNESCO官网首页)

















参考内容:《中国园林》——城市生物多样性 | 生物多样是城市本应具有的状态