Scott Forstall
Senior Vice President
iPhone Software

We looked at the device we decided what's we desired of. Let's redesign, re-imagine and rebuild every single App(application) ground up, specifically for the iPad.

And with this large display, you had Apps that are just a little bit better than their smaller counterparts. You had Apps that are order of magnitude more powerful. iPad is the best way to browse the web. For the same reason, it just feels right to hold a block or magazine, or newspaper in your hands as you read them. It just feels right to hold the Internet in your hands as you surf it. And with the screen this large, you can just see more of the web as you're surfing it. Taking New York Times, you can see all the top stories, they are all right there. You see something, just reach up and tap it. It's completely natural. You don't even have to think about it. You just DO.

看电影

IPad is the world class email client. It's credibly fun, but very productive. You can go through huge quantities of email really quickly, and it's fun, because you're doing it all with your hands. When you wanna compose a new massage, the keyboard automatically slides up from the bottom, and this keyword is practically the same size as a lap-top's keyboard. If you wanna focus on a single massage, just rotate the portrait, and everything else is out of the way. You can concentrate on the content you care about. IPad is absolutely the best way to view and share your photos. You see, everyone of your albums there as just stack the photos. And you can just pinch it open to pick in a stack or just pinch it open to look all your photos. If you want to share with a friend, you can just flip over the iPad, and the iPad automatically flips the photo to the correct orientation.

This is unbelievable device for watching video. The user interface we built for this is just FUN. When you see something, you touch with your finger and it starts playing, and there is no delay. The quality of this video is amazing. Double tap for the whole screen. Those are built an incredible map application here. It's really fast. We created a calendar application like you never seen in any computer before.

电子书

Another App we're really excited about is called iBooks. When you couple books with a high-reso color display, reading an e-book is just such a pleasure. And not only can you read books on it, but you can actually flip over to review a book store behind it. With tapping with your finger, you can purchase and download book and immediately start reading it. So now we have three phenomenal stores on the iPad, the iTune store, the App store, and now the iBook store. We built the iPad to run virtually everyone of more than 140,000 Apps available on the App store. As well as the ones, you've already downloaded onto your iPhone, so the Apps you use everyday. And all the games you love playing, you run your iPad, right on the box. Plus, with the release of the iPad SCK, developers will be building Apps specifically for the iPad, so there's gonna be a whole new gold rush for App developers.

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