Rudolph Flesch


'Creative thinking may mean simply the realization that there's no particular virtue in doing things the way they have always been done,' wrote Rudolph Flesch, a language authority. This accounts for our reaction to seemingly simple innovations like plastic garbage bags and suitcases on wheels that make life more convenient: 'How come nobody thought of that before?' The creative approach begins with the proposition that nothing is as it appears. Innovators will not accept that there is only one way to do anything. Faced with getting from A to B, the average person will automatically set out on the best-known and apparently simplest route. The innovator will search for alternate courses, which may prove easier in the long run and are bound to be more interesting and challenging even if they lead to dead ends. Highly creative individuals really do march to a different drummer.
“创造性思维也许只不过意味着能够意识到按老办法办事没什么特别可取之处。”语言权威人士鲁道夫•弗莱契写到。这解释了我们看到像塑料垃圾袋和带轮箱包之类令生活更便利但看似简单的发明时的反应:怎么过去就没有人想到这办法呢?” 创造性方法始于“一切不可貌相”的议题。创新者不会接受办事只有一种方法的论调。面对从A到B的挑战,普通人会自动踏上一条最为人熟悉、显然最简单的路径。创新者则会探寻另外不同的道路,而它将会最终被证实更简单、也一定更有趣、更富挑战性,即使它们通向死胡同。 极富创造性的人的确是标新立异、独树一帜的。