He was said to have been 'humiliated' after being dumped in the midst of their very public love affair.

But now friends of Tom Hiddleston have come forward to claim it was in fact he who decided to give Taylor Swift the flick as he had grown 'tired of her.'

Indeed the 35-year-old Thor star is said to be so fickle with women that he dumps them all with monotonous regularity, a development which led his associates christening the time frame as 'the three month rule.'

Team Taylor had mooted the idea that she decided to get rid of Tom after he demanded she walk the Emmys red carpet with him, in what would appear to be a transparent attempt to boost his career.

But the friend said: 'Tom drifted from her and it had nothing to do with her being put off by the publicity.'It’s more to do with the fact he’s a commitment-phobewho gets bored very easily.'

His pal said: 'Even his sisters affectionately chide him on his lack of relationship staying power.'

Despite his decision, Tom was looking miserable as he enjoyed a coffee with some friends in Australia on Wednesday.

By way of contrast, Taylor was pictured grinning and holding her head up high as she headed to the gym in New York that same day.