[YesHJ Reports] March 28, 2009, South Beauty, the international food service management group, held a grand opening ceremony in Shanghai Xintiandi to celebrate two of its new branch restaurants, South Beauty Chef's style restaurant and South Beauty Steam restaurant With the establishment of the two heavyweights restaurants in Shanghai Xingtiandi it means South Beauty NO.9 and NO.10 branch restaurants were set up in Shanghai and South Beauty again added great members to Shanghai high-end food service market. With market orientation specified and target clients differentiated, South Beauty has moved a new step forward in its business market and will bring the great quality and fashionable taste in Shanghai market.
Ms. Zhang Lan, Chairman of the Board of South Beauty Holding Co., Ltd., said that the two unique restaurants will redefine the pattern of Shanghai food service market. Over the years, South Beauty has won a great number of consumers at home and abroad with its high-qualified and fashionable environment. As a bell cow in Chinese catering industry, South Beauty, basing itself upon the high-end economic dinner market, in accordance with demands of customers, has promoted some featured dinning restaurants such as "holiday concept", "Chef’s style dishes" to satisfy the diversified all-round demands of high-end consumers for food. This time, with even more forward-looking idea, South Beauty aims at the high grade food service market in Shanghai and launched to the market two restaurants with different orientations. South Beauty Chef’s style restaurant aims at high-end consumers from China and foreign countries, and will take its high-grade Chinese cuisine as its competitive products. South Beauty Steam restaurant will aim at high-and-mid-end consumers with its rich fashionability, healthiness, abundance and exquisiteness. The simultaneous opening of the two restaurants will also increase the competitiveness of South Beauty in Shanghai market. In the future, South Beauty will further introduce more featured restaurants aiming at different costumers.
The newly opened South Beauty Chef’s style restaurant mainly serves costumers with top Cantonese products by giving priority to bird's nest, abalone and shark's fin, which comes down in the same way with South Beauty Xidan Zhidi restaurant and FUSHENG restaurant in Beijing. They all serve food with the top Chinese cuisine and fully interpret South Beauty cuisines’ understanding of characteristics of Chinese treasures cuisine. On the basis of retaining the original style of South Beauty dinning style, South Beauty has also gone beyond itself and achieved great break through by integrating its dishes with its personalized space full of modern elegance and arts, cuisines and cultures. Locating itself in Shanghai's fashionable landmark building, Xintiandi, South Beauty Chef’s style restaurant adjacent to the luxury six-star hotel in Shanghai whose opening is forthcoming. It has a business area of 950 square meters, with a total of 244 seats, 138 seats and 14 private dinning rooms. Japan's famous minimalist designer, Mr. Miura Sakae, with the artistic style of "modern old Shanghai", defined the entire restaurant, therefore the environment of the restaurant and the old-fashioned new buildings in Xintiandi echo each other. When designing its space, the color of beige was widely employed to create a warm and harmonious tone. Neo-classical furniture adds the space with Old Shanghai atmosphere of luxury and prosperity. Guests can enjoy the delicious food among Old Shanghai's in 1930s here.