从“自以为是”到“妄自菲薄”(双语有声)
作者：amber_cy
来源：沪江论坛
2010-07-30 10:07
People Initially Overestimate Then Later Underestimate Their Abilities
从“自以为是”到“妄自菲薄”
Have you ever bought a new electronic device, or tried a new activity, and then dropped it because you were sure you couldn’t possibly master it? Well, don’t give up so quickly.
你以前有没有买过一个新的电子设备，或去尝试一项新的活动，然后马上就放弃了，因为你发现没有能力去掌握它？嗯， 其实你不用放弃得那么快。
Researchers performed six experiments that involved subjects trying out new tasks—including drawing an image from looking at its reflection in a mirror, and learning to type on a new kind of keyboard. The participants were asked how long it would take them to learn the task. They tended to be overconfident and thought they’d do better on the first try than they actually did.
研究人员做了6个“新任务尝试”实验，比如说根据镜子的反射面来画画，学习在一个新式键盘上打字。当参与者被问及他们学会这些任务需要花费多少时间时，他们都表现得自信满满，认为他们的第一次表现会很不错。
[en]Then, after trying, they were asked how quickly they’d become good at it. But this time they were pessimistic and thought it’d take them longer to learn than it actually did. The study is in the Journal of Consumer Research.
Then, after trying, they were asked how quickly they’d become good at it. But this time they were pessimistic and thought it’d take them longer to learn than it actually did. The study is in the Journal of Consumer Research.
然而，在他们尝试之后，当再次被问及何时能够上手时，这次他们都比较消极了，并且认为他们会花比实际操作时更多的时间。这项研究发表在《消费者研究》杂志上。
The findings are relevant because many new consumer goods are quickly tossed aside. It could be because people initially think that their fancy new mp3 player will be easy– then after they try, they’re sure they’ll never be able to master it. So you will be able to ski—or use that iPad—later than you expected, but sooner than you think.
这项发现与消费者是有关联的，因为很多商品上市后很快就被晾一边了。这可能就是因为人们一开始就认为他们心中的那款新式mp3播放器会很容易上手。当他们试用后马上就认定他们永远不会用这东西。于是你会在期望后马上放弃或者“要不试试那款iPad”，而且比你想像的还要迅速。
—Steve Mirsky
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