久等了,新一期的节目来啦!~~ 天太热都不想碰电脑了 /(ㄒoㄒ)/

Hints:

Allure and Glamour publications

the University of Florida

college-aged

Robyn Goodman.

Flashy magazine ads portraying sexy women may not catch the eyes of female readers, according to research. The advertising industry bases its success on consumers being drawn to their products. But when it comes to selling in magazines like Allure and Glamour publications with 100% female readership, what do consumers want?   To find out, a team of researchers at the University of Florida gauged the emotional responses of more than 100 college-aged women to photos of attractive women. After looking at each photo, the participants would point to a manikin that represented their emotional reaction. For instance, one set of manikins represented arousal reactions, ranging from disinterested to excited. The more seductive the model, the more it left the women bored and uninterested, according to lead author Robyn Goodman.
研究表明,杂志上的性感美女广告可能吸引不了女性读者的目光。广告的成功与否取决于它是否能吸引顾客,但是,对Allure和Glamour这样的女性杂志上的广告,消费者又有哪些期待呢?   为了找到答案,佛罗里达大学的一组研究人员针对100多名大学在读女性看到漂亮女性照片时的情绪反应进行了测评。调查对象看完每张照片后,都要指出一个可以代表她们情绪的人体模型。比如,一组人体模型代表从“不感兴趣”至“兴奋”的各种唤起反应。研究报告主要撰写人罗宾·古德曼说,越是挑逗的女模特,越让女性厌烦和不感兴趣。