Hints:

Jon Morris,

co-authors 

two types of beauty:

Katie Holmes

Victoria's Secret

sexy-sensual.


The findings seem to contradict the sensual images that saturate the ads in female magazines. Jon Morris, one of the co-authors says that the results illuminate a gap between the male executives who are marketing the magazines and the consumers. 　　In an initial survey, participants were asked to rate photos of models according to six beauty categories, including sex kitten and classic feminine. These beauty types were determined by fashion editors at magazines. But rather than distinguishing between six beauty types, the participants only saw two types. After analyzing the data, the researchers found that female consumers only saw two types of beauty: wholesome and sexy. For instance, Katie Holmes is an example of wholesome while Victoria's Secret models are sexy-sensual.
这些研究结果似乎跟充斥于女性杂志中的各种性感广告相矛盾。研究报告的撰写者之一乔恩·莫里斯说，这个研究结果也让我们看到做女性杂志市场营销的男性主管人员对女性消费者还不够了解。 　　在一个初步测试中，研究人员要求调查对象给六种美女类型的模特照片打分，这其中有性感尤物，也有古典美女。这些美女类型是由杂志的时尚版编辑定的。但是调查对象并没有将这些模特分成六种类型，相反，她们主要评出了两种美丽类型。在对这些数据进行分析后，研究人员发现女性消费者只评出了两种类型：健康型和性感型。比如，凯蒂·赫尔姆斯属于健康型美女，而“维多利亚秘密”的广告模特们都属于性感型美女。