新编剑桥商务英语高级第三版第五章下
 
 
Listen 5.2
P138
34. our margins will just get squeezed more and more
35. 引出建议what do u suggest?
I think we should …
One thing we could do is…
Why don’t we…
I’d recommend doing/that…
 
36. I’d recommend cutting the wage bill---either by laying some people off or by freezing salaries=不增加
Cutting back on ad expenditure
Getting our energy bills down
Tackle labour costs
 
37. neither of which are going to be ..
38. the alternatives are probably worse
39. short term solution hurts us in the long run
40. for me the only real solution is
41. It might be painful, but the advantage would be that, once done, we could get back to concentrating on selling

P53
42. improve its margins
43. a car hire company
44. compromising service levels败坏名声
Sacrifice/at the expense of
45. sub-let space 转租
 
46. 根据对方的提议进行回复
I agree with you./I think that’s right./you’re right./that’s true./absolutely.
I think that’s an excellent idea./that would work really well.
I see what you’re saying, but…/you’ve got a point, but…/you’re probably right, but…
I think that might be difficult./I;m not so sure about that./I’m concerned that might…/It could be…\
47. trade credit=a period of time before they have to pay.
pay upfront, before they receive the goods.
pay down payment when sign the contract
 
48. pawn典当铺
49. asset,current fixed intangible
book value账面价值
depreciation/amortization折旧折耗
liability,current longterm
 
50. underspent=low budget low expenditure
overspent=high budget high expenditure
 
51. We make a profit: the product is profitable or profit-making.
We break even: we reach break-even point.
We make a loss. The product is loss-making, but product A is a loss leader to attract people.为招揽顾客而降
 
52. Indirect costs=expenses
53. Costing=caculating costs.
54. Selling price - direct production
cost=gross margin; Selling price - total costs =net margin, profit margin or mark-up 
 
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