新编剑桥商务英语高级第三版第四章
 
 
Unit4
4.1P36
1. Ur attitude not ur aptitude will determine ur altitude
Latitude longitude
2. failure is a detour not a dead-end street绕道 死胡同
3. close the sale/deal
4. buying signal: a sign (be open to be sold)
5. prospective customer/buyer
6. outside my budget
7. suits my image
8. mass market
9. niche market 专营(targeted)
10. ponit of sale销售点
11. 各种营销方式
viral marketing病毒式
病毒营销（viral marketing，又称病毒式营销、病毒性营销、基因营销或核爆式营销），是利用公众的积极性和人际网络，让营销信息像病毒一样传播和扩散，营销信息被快速复制传向数以万计、数以百万计的受众，它能够像病毒一样深入人脑，快速复制，广泛传播，将信息短时间内传向更多的受众。病毒营销是一种常见的网络营销方法，常用于进行网站推广、品牌推广等。
Radio promotion
point of sale promotion
sponsorship of events
direct mail(post)
Word of mouth recommendation
Billboards
Vehicle advertising
 
Listen
4.1 P137
12. relationship selling
13. issues and constraints they face
14. hard-sell technique: pushy
15. In my line of business
Line of business (LOB) is a general term which often refers to a set of one or more highly related products which service a particular customer transaction or business need.
16. perceived benefits
17. deodorant除臭剂
18. sustain technical competitive advantage
19. advertisement be televised电视上播出
P39
20. 描述上升的词汇
Growing/upsurge/accelerate/boom/increasingly/new wave/more widespread/enjoy a boom/recover from its recent downturn/go up/soar/putup
描述下降的词汇
Decline/fall/reduce/cut/go down/drop/lower/collapse
 
Eg. The house price increase/put up
put up the prices
The gap increase/go up/soar
Taxes go down/decrease/drop/collapse
Cost cut/decrease/lower
 
21. growing ubiquity=being everywhere
22. have a material effect on
23. at the sharp end处在第一位 决策
24. boost the budget/
Amount spent on sth is booming
25. some budget be shifted out of 移出
26. forward through adverts on recorded shows 看录制节目时按快进
27. broadband penetration 宽带普及
28. accelerate the trends for
29. sth be consumed in an on-demand way 按需计算
30. target a receptive audience 易接受
31. pay a huge premium =extra money
32. catch-all ads 全方位的
33. holistic view
34. tap into young consumers挖掘
35. advertiser-funded content
36. feel compelled to do
37. come of age=grow mature
eg. Let us also recognize that older generations themselves stand to learn a great deal from the experiences and examples of young people as they come of age in a world of accelerating interconnectedness.
 
38. create a buzz around a particular clip造势
39. shop mark up prices by 100% 涨价
40. freeze orders
 
4.2
41. put pressure on our margins
42. cut expenditure by
43. it’s been a roller coaster of a year with sales fluctuating 比喻价格起伏很大，就像坐过山车一样
44. post-Christmas blues
45. hit a record high/peak
46. go into overdrive to get the products out 加大力度
47. things stabilized/leveled off
48. clear out our stock
49. offer reductions in the retail price
50. anticipating customers’ needs /demand forecasting
 
Listen 4.2
P137
51. based on / given
52. modest increase/temperate
53. figure predicted this year is… 
 
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