4) It’ll Teach You the Importance of Passion

Founders often call it quits when they just aren’t passionate about an idea anymore. For example, Kiko, an online calendar application recently sold their business for a number of reasons including lack of passion. Richard White, cofounder of Kiko stated,

“I won’t get into all of the dynamics of the situation, but, in a nutshell, we had lost our spark and were letting our users down by not improving the product the way we should have.

He later also said,

“The team was burned out and we decided that it was time to find someone else to carry the torch.”

Starting a business and quickly realizing that it isn’t your passion is definitely better than waiting for the perfect moment to start a business that you may not be interested in anyways.

四、它会告诉你，保持激情很重要

一旦对某个想法不再抱有激情，创业者往往会选择退出。在线日历Kiko最近卖掉了。原因有很多，其中之一就是缺乏激情。Kiko的联合创始人Richard White声称：

“我无法全情投入了。简单的说，我们丧失了思想的火花。我们没能提升产品品质，这导致了用户的失望。”

后来他又说：

“整个团队已身心俱疲，我们觉得该把火炬传给旁人了。”

不管怎么说，开始一个项目，哪怕马上发现它不是你所钟情的，也绝对要比等到所谓“最好的”时机再开始一个你仍然可能不感兴趣的项目好得多。