8. Check trademarks. Make sure no one is using that name in your line of business. You may be able to use the name in a completely different business, but be aware that it may create confusion for both you and them.
检查商标。要确保在你的行业内没有人用这个名字。你可以在不同的领域采用相同的名称，但是要注意会引起你和别人的混淆。

9. Check domain names. You want to make sure that an appropriate domain name is available. You want , of course. If that's not available, you may want to reconsider.
检查域名。要确保一个合适的域名是否可用。你会想要“公司名词.com”这样的域名。但是如果这个不可用的话，也可以考虑其他的域名。

10. Search the internet. Even if someone doesn't have the domain, you still want to see what else is out there that has the same name. That doesn't mean you don't use it if you find something, but you need to know.
在网络上搜索。即使别人没有占用该域名，你也要查出用同一个域名搜索会出来什么样的结果。但是这并不是说，如果你搜出了一些结果你就不能用该域名，仅仅是你要做到心中有数罢了。

11. Check company names. If you're planning to incorporate, check with the Secretary of State (or other appropriate office outside the U.S.) of the state you're planning to incorporate in.
检查公司名称。如果你计划创办公司，要先咨询公司所在地的州部长。

12. Check assumed names. For sole proprietors, check for local assumed names (also known as DBA). In the U.S., you check this with the County Clerk.
检查营业代理名。对个体户来说，需要核查以什么样的公司名义营业。在美国，可以向郡政府咨询这一事宜。

13. Stake your claim! Register your assumed name or file your incorporation papers right away. Also, start using either TM (trademark) or SM (service mark). You do NOT have to register them to use them.
坚持你的梦想。马上注册你的营业名称或者将公司资料备档。另外，开始使用商标或服务商标。不用等到注册后才能使用。

14. Get the domain(s). Find an inexpensive registrar and register your domain. You shouldn't be paying more than $10 a year for each, and at that, it pays to prevent poachers.
获取域名。找一家便宜的注册公司，注册你的域名。你每年支付的该项费用应该不超过10美元，而这笔费的用途是为了防止入侵者。

15. Protect your brand. A U.S. trademark or service mark costs $325. It's a drop in the bucket compared to trying to defend it later. It's not really necessary, though, for a small local business.
保护你的商标。一个美国商标或服务商标要花325美元。和以后需要花费的维护费用相比，这简直是杯水车薪。但是对小地方的小企业来说，这笔钱其实是没必要花的。