A great name is the beginning of a great brand. It should be memorable and create a certain feeling when heard. Here's a quick how-to on creating one and making sure it's not already used.
不同凡响的名称是伟大品牌诞生的开始。在人们听到你公司名称的时候应该容易记住，带来一定的冲击感。

Difficulty: Average
难度：中等

Time Required: A few hours
要求时间：几个小时

Here's How:
步骤如下：

1. Brainstorm. Think about how you want people to feel when they hear the name. Write down the words on paper and then categorize them by primary meaning.
头脑风暴。考虑一下你想要人们在听到你公司名称的时候怎么想。在纸上记下这些词汇，然后按其原意进行分类。

2. Relate. Think about related words and phrases that evoke the feelings you want. Hit the thesaurus and find all the synonyms for your words and phrases.
相关性。想一想能够唤起你想要的感觉的相关词汇。去查词典，并找出你想要的词汇和短语的所有的同义词。

3. Relate more. Find out the Greek and Latin translations of your words. Figure out what colors, gemstones, plants, animals, etc., relate to your words.
更多的同义词。找出所有词汇的希腊和拉丁语翻译。找出和你想要的词汇相关的颜色，宝石，植物，动物等。

4. Experiment. Start playing with combinations of your various words and partial words. Don't be judgmental now - just make a list.
实验。开始将不同的词组合起来。现在只是做个清单，先不要评判。

5. Reflect. Review your list and just give some thought to each name. How does it make you feel when you hear it?
仔细考虑。重新审查你的清单，想一想每个名字，当你看到每个名字的时候感觉如何？

6. Communicate. Go over the list with someone you trust. Have them tell you how each name makes them feel, and how memorable they think it is.
交流。和你信任的某人共同探讨这份清单。让他们告诉你对每个名字的感觉，还有他们认为可记忆度怎么样。

7. Prioritize. Throw out any that just don't fit and make a prioritized list of the rest.
挑选。剔除那些不符合的，然后将剩下的名字排列出先后顺序。