Move over David Beckham and David Gandy, because the world of male modelling has a new top dog - quite literally in the form of pet pooch Bodhi.
The canine, a four-year-old Shiba Inu - dubbed Menswear Dog - has gained over 146,000 followers on his Instagram, where he is seen wearing suits, ties and glasses.
His owners Dave Fung, 29, and Yena Kim, 27 started dressing him up as a weekend hobby - but have since turned their pet’s good looks into a business.
Now big name designers, including Coach, Salvatore Ferragamo, and ASOS have signed Bodhi up as a paid model for their brands.
Yena said: “We were bored one Saturday afternoon so we dressed Bodhi up in serious menswear.
“When we put the clothes on him he just lit up - he started posing for us and everything.
“He looked amazing, like Fantastic Mr. Fox, so we posted it on Facebook as a joke.
“After receiving such positive feedback, we created a blog for Menswear Dog, and people went crazy - it was even featured on GQ Magazine’s site the next day.”
Now brands send Bodhi clothes to model for them, and his owners shop around for new outfits for him to photograph in.
Yena, a fashion designer for Ralph Lauren, and Dave, a graphic designer, are currently working on a clothing line for dogs and hope to raise money to sponsor rescue animals.
Dave said: “At first people thought we were photoshopping a dog’s head on a man’s body.
“Initially we got some criticism from people who thought he might be uncomfortable in human clothes.
“But it turned into people criticising his outfits and telling us what shirt would look better with what tie - and that’s when we knew we were successful.”
They plan to donate a percentage of each outfit to sponsor rescue animals.