媒体类真题

【Television has had a significant influence on the culture of many societies. To what extent do you think television has positively or negatively affected cultural development?】

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最后一篇媒体类真题范文。

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Also, because television networks need to attract large audiences to secure their financial survival, they must produce programmes that are interesting to a broad range of people. In Britain this range is very broad because we are a multicultural society and people of all backgrounds like to watch television. To interest all these different people, most television programmes are short, full of action and excitement and pursue themes common to all cultures, such as crime and romance. Television programmes that concentrate on or develop themes related to one particular culture are not so successful because they only interest a smaller audience. Nevertheless we must recognise that television does have some positive effects on cultures within a society. People who do not live within their own culture can access it through multicultural stations on TV. In conclusion, I take the view that television promotes and strengthens those cultures that are wealthy and influential while it weakens cultures that are already in a weak position.
另外，由于电视台要保证吸引大量的观众收视来确保他们的生存，所以他们必须在制作节目时就考虑到要吸引更广泛的受众群。在英国这个范围会是非常广泛的，因为英国是个多文化的国家，电视观众也都拥有着各种不同的文化背景。为了迎合各种不同文化观众的口味，大部分电视节目都很短小，充满惊险和刺激的动作场面，主要反映一些如犯罪和浪漫这样对各种文化都有吸引力的主题。而那些集中反映某一种特殊文化主题的电视节目往往得不到成功，因为他们只对一小部分观众才有吸引力。 无论如何我们必须承认电视在社会文化中所起到的一些积极意义。比如那些已经脱离了他们自身文化生活的人们可以通过收看多文化电视节目来了解和重温自己的文化。 综上所述，我认为电视可以将那些经济强势、有影响力的文化发扬光大，同时也会让本身就处于弱势的文化受到更大的冲击。