媒体类真题

【Advertisements play a major role on TV in market economies. Despite the benefits of such information, many people criticize the role of TV advertising. 

To what extent do you agree or disagree with their view?】

9分考官范文来啦。

Pat老师评语：尽管结构很平淡，但精准地使用了linkers和加分词汇（尤其是动词）

学习愉快喵~O(∩_∩)O~

Clearly, however, TV advertisements present a number of objectionable features. Most obviously they interrupt the programs, distract our attention and may spoil our enjoyment or learning. Then there is the question of the messages that the advertisements convey. They do not simply give us information about products that we may want to buy, they also arouse the desires to buy new products and leave us dissatisfied until we buy them. At a deeper level, advertisements often present us with a fantasy world that makes us false promises of happiness, popularity and so on. Thus they may create wasteful consumption. Given the reality of the modern economy, we cannot avoid advertisements on TV. But at least we can evaluate their messages and their effect. That is the way to not be overly swayed by them.
但很显然，相反地广告也拥有着诸多令人反感的特性。最明显的就是当我们在观看节目的时候，它总是跳出来将节目打断，影响了我们的学习和享受。还有就是关于广告所承载的信息的问题，它们从来不清清楚楚地直接告诉观众想买的产品的信息，而往往在广告中植入其他新产品的信息来激发观众购买的欲望，并且还是观众觉得不买到那些产品的话他们的生活就不会是令人满意的。广告常常在更深一层次中向我们描绘一个虚假的幻想世界，给予我们一些虚假的幸福宣言等等。通过这样的手段，商家可以激发出更多的没有意义的消费行为。 考虑到当今社会市场经济的本质，我们肯定无法完全摆脱电视广告。但至少我们能评判它们所传达的信息和效果。这是避免我们被其过分控制的真正方法。