Unit 4 Economy 经济II
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Let's stop there a minute and try to define our strategy in two directions. Firstly, the market, and secondly, manufacturing. Do you agree that increased market share is the objective? I don't agree. I'm afraid. I think we should go for higher profitability. If we can upgrade the product, we'll get better prices and therefore higher profits. I'm afraid I can't see the point. Look, the market is already very competitive and getting more so. If we increase prices, whatever the quality, sales will drop rapidly. Right, let's look at it from another point of view - manufacturing. If we can reduce costs in manufacturing that must put us in a strong position to adapt to the market. The only way to be flexible enough is to subcontract more of the production. But it'll mean job losses. Yes, but the jobs that remain will be more secure.