BEC《新编剑桥商务英语（初级）学生用书（第三版）》 节目每晚21:00更新 450)=450"> Hints: Crisis Communications Plan 00:15处冒号 First, Second, ... Crisis Team 00:19,00:24,00:32,00:42处破折号 全文听写，英式拼法 :o)
Take a hard look at your company and examine potential problems. An experienced public relations professional will help you to create your Crisis Communications Plan. This contains four steps: First, collect information about the situation -- make sure you know the relevant facts. Second, appoint a Crisis Team -- these people will be responsible for handling the crisis itself. Third, appoint a spokesperson -- this person will typically serve as the point of contact between your Crisis Team and the media. Fourth, identify your key audiences -- your customers, employees, salespeople, and the media. If the worst should happen, don't panic. Take a deep breath and collect your Crisis Team. Examine the situation quickly and decide on the appropriate action, as well as the message you want to send to your customers, your employees, and the public in general.
认真审视下你们的公司并检查下潜在的问题。一个有经验的公共关系专业人员会帮你们建立自己的危机沟通计划。这里包括四个步骤： 第一，收集相关信息——确认你知道所有相关的信息。 第二，指定一支危机小组——这些人会负责处理解决危机问题。 第三，任命一位发言人——这个人将作为联络点服务于你的危机小组和媒体。 第四，识别出你的关键受众——你的客户，员工，销售人员和媒体。 如果最早糟糕的情况发生了，不要惊慌。深呼吸一下然后联系你的危机小组。总之尽快检查相关情况并采取行动，而且还要把信息传达给你的客户，员工和公众。 o(〃'▽'〃)o水平有限，仅供参考，如有问题，欢迎提出。(etoxczzy)