Today's advice comes from our interview with Sara Bordo, founder of NowLive:
今天MBA小课堂的嘉宾是视频网站NowLive创始人Sara Bordo：

"Absolutely know what your game is, and play your game as tight and as focused as you can," says Bordo. "Really be extraordinarily specific about what the company goal is."
Bordo表示，“要绝对清楚自己在做什么，并且要尽力达到高标准严要求、精力集中。一定要对公司的目标有非常具体地认识和了解。”

When Bordo started her entertainment production and streaming company, she saw her competitors losing focus. They would wander off to start all kinds of different ancillary businesses, and it left her space to do one thing and do it right.
当Bordo开始从事娱乐产品和网络视频公司的时候，她发现很多竞争对手丧失了自己的核心产品。他们开始转向各种各样的附属产品。这就给Bordo留出了空间去专注于做好一件事情。

It's about staying true to that one thing, says Bordo. You have to grow into it, and climb the ladder to accomplish that one mission. That's what she did with NowLive, and it's a notion that has been infused into her company's culture.
Bordo认为，真正坚持做一件事情，你必须深入钻研，不断提升能力来完成这件事情。她就是用这样的理念来经营NowLive的。而且这一观点已经深入到了NowLive的企业文化当中。

"Do one thing perfectly, rather than trying to do four related things in a mediocre fashion. And stay really true to it."
“把一件事情做到极致，而不是草草地完成四件相关的事情。要做到真正的坚持。”

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