KFC Offers Chinese Youtiao

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American fast-food chain KFC on Monday began serving youtiao, a quintessential Chinese food for breakfast, in all of its restaurants in China, making another step on its road of localizing its menu.

KFC claims its youtiao, or deep-fried dough sticks, contain no alum, which is widely used by Chinese youtiao makers to keep the food fluffy and crisp, and which has sparked health worries.

A KFC representative surnamed Xu was cited by the Beijing Business Today as saying that her company spent over a year to come up with an alternative for alum, but she declined to elaborate further about the substitute.

Each youtiao stick sells at three yuan (41 US cents), nearly three times as its price in ordinary Chinese restaurants.

KFC believes the new addition is a perfect complement to its already popular Chinese-style porridge selections, the report says.

More Chinese food is expected to enrich KFC's breakfast menu in the near future.

Another fast-food restaurant chain, McDonald's, currently has no plan to roll out youtiao, a representative was quoted as saying.
 
 
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本报讯 (记者 胡笑红) 此前传得沸沸扬扬的肯德基卖油条一事昨天得到肯德基证实,从今天开始,肯德基全国餐厅早餐时段将供应油条,这款备受关注的“安心油条”售价为3元一根。

肯德基经过了一年多的研发测试,采用精选优质植物油,不添加明矾,所以给这款传统产品起名为“安心油条”,并定位为肯德基早餐长期产品。这次推出的“安心油条”,是继花式粥之后推出的又一个本土化全新产品,由此,肯德基早餐餐牌上具有本土化特色的长期产品达到四种:皮蛋瘦肉粥、香菇鸡肉粥、牛肉蛋花粥和安心油条。

最近互联网上有份关于“肯德基早餐卖油条”的调查,有43.84%的网友表示希望肯德基早餐卖油条,也有28%的网友对此不置可否,仅有27%的网友表示不希望。据悉,麦当劳目前还没有推出早餐油条的计划,而永和大王油条目前售价为4元,该公司还将继续以油条豆浆作为主要产品。(京华时报)


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