原文标题：China Gaming Expo kicks off in Shanghai
发布时间：07-30-2011 16:16 BJT


Hints:
China Joy Gaming Expo
New International Expo Center
blockbuster
free-to-play

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Free online gaming is the fast becoming one of the hottest things on the market in China. Helping to promote the industry further is the annual China Joy Gaming Expo happening now in Shanghai. Gaming companies and hundreds of enthusiastic gamers have descended on the Shanghai New International Expo Center to see and sell the latest hits in the virtual world. Most games being launched here are online versions that Internet users can play for free. Gaming companies here are attracting visitors with new games or the latest installments of popular titles. "There are so many new games to try. I'm so excited because there are so many interesting games." "We want the players to come here and discover our new games. That's the direction we are working toward." While many of those attending China Joy are teenagers, the fair is also a very important industry event where companies meet to discuss new trends in the market. This free business model is particularly popular in China, compared to other countries in Europe, the US and Japan, where gamers will purchase full price blockbuster games before even getting their hands on them. But free-to-play doesn't mean there's no money to be made.