Hints:
Mullins
David Kirsch
Robert H. Smith
Maryland
Professor Mullins advises entrepreneurs to do market tests so they have real numbers to support their claims. And he says honesty about possible problems with the plan is important. Successful businesses often change plans as conditions change. Business students spend hours and hours learning how to…
Mullins教授建议各企业家要做市场调查，这样就会有支持他们理论的真实数据。另外，他还说，诚实地计划中可能存有的问题非常重要。成功的企业通常根据情况的变化而修改计划。商科学生花费了大量的时间来学习如何撰写商业计划。但是，即使一个很好的商业计划还是有其限制。 一项新研究表示，风险投资人在决定是否对一家新公司…