今天要和大家分享的广告来自英国老牌百货公司John Lewis。John Lewis在英国一直以高质量的商品与服务著称，是不同于大卖场的高端百货公司。所以我们也可以在广告中看到他们宣传的理念就是以品质取胜。广告语是：Never knowingly undersold, on quality, price and service. Our lifelong commitment to you. ——从不刻意低价抛售，以品质、价格和服务取胜。这是我们对你一生的承诺。

此外广告配乐的挑选也颇具心思，是来自Billy Joel的She's Always A Woman。非常符合广告中女孩子成长的主题。

 

She can kill with a smile
She can wound with her eyes
She can ruin your faith with her casual lies
And she only reveals what she wants you to see
She hides like a child,
But she's always a woman to me

She can lead you to love
She can take you or leave you
She can ask for the truth
But she'll never believe you
And she'll take what you give her, as long as it's free
Yeah, she steals like a thief
But she's always a woman to me

CHORUS:
Oh--she takes care of herself
She can wait if she wants
She's ahead of her time
Oh--and she never gives out
And she never gives in
She just changes her mind

And she'll promise you more
Than the Garden of Eden
Then she'll carelessly cut you
And laugh while you're bleedin'
But she'll bring out the best
And the worst you can be
Blame it all on yourself
Cause she's always a woman to me
--Mhmm--

Bridge

CHORUS:
Oh--she takes care of herself
She can wait if she wants
She's ahead of her time
Oh--and she never gives out
And she never gives in
She just changes her mind

She is frequently kind
And she's suddenly cruel
She can do as she pleases
She's nobody's fool
And she can't be convicted
She's earned her degree
And the most she will do
Is throw shadows at you
But she's always a woman to me
--Mhmm--