The National Labor Committee, which organized the pledge, later praised the twins for their commitment to worker rights. The director of the organization, Charles Kernaghan, is quoted as saying, "The Olsen twins have done the right thing. Now it is up to Wal-Mart to either support Mary-Kate and Ashley's commitment to women's rights, or tragically to shut them down."

They were tapped as the faces of upscale fashion line Badgley Mischka in 2006, in an attempt to gain credibility in the fashion industry after their association with Wal-Mart. They have also launched their own new couture fashion label "The Row" named after the famous Savile Row of London. The pair have also started a new line for The Row, entitled "Elizabeth & James", named after their siblings.

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