（文本为视频大致内容，可能与视频并非完全一致，欢迎大家贡献听写稿^^）

All eyes are on Sony’s incoming CEO. Kazuo Hirai will take over the top job in just a couple of months and he's faced with the challenge of getting the company back to profitability.

Let’s take a closer look at the man tasked with saving Sony. He’s done it before, when he rescued the firm’s ailing Playstation business but can he do it again, on a bigger stage? This is Kazuo Hirai, the man who takes over as Sony’s CEO from April.

Judging from the firm’s latest earnings, Hirai has a daunting task ahead.

Sony lost $1.2 billion in the previous quarter, a key holiday shopping period when most firms enjoy their best sales.

It also revised its full year forecast from a small profit to a staggering $3 billion net loss. Hirai is pledging to move fast to stop the rot.

Kazuo Hirai said: "There will be situations in which we will be required to choose, make a decision, or implement very painful issues that cannot be avoided for the future of Sony. But we can’t take a step forward if we are afraid of this."

With Sony heading into a fourth straight year of losses, analysts say there will be no honeymoon period for him. Hirai already heads Sony’s consumer products and services businesses, which produce most of Sony’s $85 billion in annual sales.

But his challenge will be integrating diverse product lines, including entertainment franchises like singer Kelly Clarkson and "Spider-Man" movies, with its tablets, laptops, TVs and smartphones to boost sales.

Outgoing CEO Howard Stringer is confident his successor is up to the task. He said: "The first step was reorganizing the top management to bring in a new generation of young globally focused executives for whom the cloud is familiar territory and digital transformation is second nature. I believed my ultimate successor was among them and I was right. Why now? Because he’s ready."

声明：音视频均来自互联网链接，仅供学习使用。本网站自身不存储、控制、修改被链接的内容。"沪江英语"高度重视知识产权保护。当如发现本网站发布的信息包含有侵犯其著作权的链接内容时，请联系我们，我们将依法采取措施移除相关内容或屏蔽相关链接。