今天，苹果最新发布了三则iPhone 5广告和一则EarPods广告。广告延续了苹果一贯的风格，分别以"Thumbs", "Cheese", "Physics"和"Ears"为主题，突显了苹果坚持以用户体验为本的设计理念。

Thumbs
——4英寸屏幕，仍可一指操作

In spite of the taller screen, the iPhone’s display is still usable with one thumb, because Apple used “common sense” to make it bigger, but not too big.
虽然iPhone 5的屏幕变长了，但你仍然只需一个拇指就能操作，因为苹果公司是根据“常识”将屏幕做大，但又不至于太大。

广告词：
"Your thumb, it goes from here, to here. This bigger screen goes from here, to here. Now that’s either a, an amazing coincidence, or b, a dazzling display of common sense. Pretty sure its the common sense thing."

Cheese
——全景拍摄模式

The ad shows a man trying to take a picture of a group of kids in costumes, using the iPhone’s Panorama functionality to capture the whole group.
这则广告展现了某人想要为一群穿着戏服的孩子们拍照，他使用iPhone的全景拍摄功能捕捉下了所有人。

广告词：
"Every picture tells a story, of course some stories are bigger than others.
OK, guys here we go, everybody say Cheeeeeeeeeeeeeee…[breathes in]…eeeeeeeessssseee.
Got it!"

Physics
——大屏幕，薄机身

It asks how’s it possible that the iPhone can be bigger, but also smaller - referring to the bigger screen of the device and its thinner form factor.
这则广告提出iPhone如何在变大的同时变小的疑问，此话指的就是iPhone 5的屏幕变大了，而机身却变薄了。

广告词：
There are laws to physics, right? So explain this, how can something get bigger, and smaller? There’s more of it, and less of it. Well, I guess the laws of physics are more like, general guidelines.

Ears
——耳机不该是圆的

Apple's last ad focuses on the new EarPods. It explains how headphones should be "ear-shaped" instead of round.
最后一则广告说的是苹果新推出的耳机——EarPods。广告中说明了耳机为何不该是圆形的，而应该是像耳朵一样的形状。

广告词：
Ears are weird. I dunno what shape that is, but its not round. So why would headphones be round? They should be shaped like this. Ear shaped. You know, so they fit in your ears.