C

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”

64. Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package. B. The price of the product.

C. The colour of its package. D. The brand name of the product.

65. The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.

A. attracted the customers strongly                                  B. had weak effects on the customers

C. tricked the customers into shopping D. caused the customers to lose interest
66. Which of the following is the key to the success in product sales?

A. The way to promote goods.            B. The discovery of a genius.

C. The team to produce a good product. D. The brand name used by successful producers.

67. Which of the following would be the best title for this text?

A. Choice of Good Products                B. Disadvantages of Products

C. Effect of Packaging on Shopping     D. Brand Names and Shopping Tricks

 

D

Pulling heavy suitcases all day in the summer is hard work, especially when you’re a thin 14-year-old. That was me in 1940—the youngest and smallest baggage boy at New York City’s Pennsyl­vania Railway Station.

After just a few days on the job, I began noticing that the other fellows were overcharging pas­sengers. I’d like to join them, thinking, “Everyone else is doing it.”

When I got home that night, I told my dad what I wanted to do. “You give an honest day’s work,” he said, looking at me straight in the eye. “They’re paying you. If they want to do that, you let them do that.”

I followed my dad's advice for the rest of that summer and have lived by his words ever since.

Of all the jobs I've had, it was my experience at Pennsylvania Railway Station that has stuck with me. Now I teach my players to have respect for other people and their possessions. Being a member of a team is a totally shared experience. If one person steals, it destroys trust and hurts everyone. I can put up with many things, but not with people who steal. If one of my players were caught stealing, he'd be gone.

Whether you’re on a sports team, in an office or a member of a family, if you can’t trust one another, there’s going to be trouble.

68. What can be inferred about the baggage boys?

A. They could earn much, but they had to work hard.

B. Many of them earned money in a dishonest way.

C. They were all from poor families.

D. They were all thin, young boys.

69. What does the father's advice imply?

A. It is wrong to give more pay to the passengers.

B. Don’t believe them if they are paying you more.

C. Don’t follow others to overcharge the passengers.

D. It is difficult to work hard and live as an honest boy.

70. The writer can't put up with stealing because he thinks that ______.

A. it is a totally shared experience

B. it is considered as the most dangerous

C. it does great harm to human relationship

D. it may lead to the loss of his sports team

71. It can be concluded from the text that ______.

A. his father's advice helped him to decide which job to take up

B. working in the sports team was his most important experience

C. he learnt much from his shared experience with his team members

D. his experience as a baggage boy had a great influence on his later life