作者：沪江英语 2019-10-19 18:00
How big is your glass? It’s well known that serving food and drink using larger crockery and glasses can make you consume more, but can bars and restaurants cash in on this trick, using it to make you buy more?
It seems that they can. A study found that when a bar in Cambridge served wine in larger glasses, the amount customers bought and drank increased by an average of 9 per cent.
This probably happened because larger glasses make a regular serving appear smaller, encouraging people to opt for larger servings or to come back for the next round sooner.
It could also be that people enjoy the feeling of drinking from oversized glasses more, prompting them to drink more.
The teams behind all this research hope to improve public health, helping people consume less.
But there is little doubt that the food and drinks industry will be keeping a close eye on these kinds of findings, hoping to use them to get you to buy more.
Indeed, the bar involved in the Cambridge study has now permanently switched to the larger glasses introduced in the experiment.
Now you know this, you may be able to pace yourself better the next time you are out with friends.
And if you’re trying to cut back on your drinking at home, you might find you’re less likely to reach for that second beer if you drink out of a small tumbler.
All the crockery had been smashed to bits.