International marketing offers a way to counteract aggressive competition from foreign competitors at home.
marketing strategy 营销策略
marketing cost 营销成本
Marketing Director 市场总监
Homework: Reading Comprehension
Increasingly, sports marketing is becoming a popular way to advertise a company's goods and services. For an annual fee, you can have your company name on the shirts that sporting team or individual wears.
As sports are incredibly popular on TV, having your company name on a shirt or cap means that millions or even billions will associate your company with the sport.
Sports marketing is not cheap though, so some companies try other types of visible marketing such as putting their company name on tall buildings, or by supporting arts and musical events.
The two most lucrative sports marketing events are the Olympic Games and the Football World Cup. If you can wait four years and have a large enough budget, by sponsoring these types of events, you can virtually ensure that the entire world will know your company.
Which sports marketing method does NOT mention in the article?
A. A company can have its name on the shirts that sporting team wears by paying an annual fee.
B. Some company try putting their company name on as tall buildings.
C. A company can use the Olympic Games for its sports marketing.
D. Football World Cup is one of the two most lucrative sports marketing events.