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Consumer Tech Influenced Leno-Conan War

今夜秀大战不敌消费技术

I just read Bill Carter’s book The War for Late Night: When Leno Went Early and Television Went Crazy.It’s a good look at issues in organizational psychology, because it describes in detail how a lot of seemingly smart people worked together to accomplish a lot of dumb things.

我刚读了比尔·卡特的《午夜战争》。这本书对组织管理心理学方面的很多问题都有不错的阐述。它详细描写了一群看似聪明的人如何一起完成很多愚蠢的事。

One reason that Leno got killed in the ratings at 10 that the show was really bad.But bad shows have succeeded on TV before.Leno also faced a new television ecosystem.

雷诺的脱口秀节目在深夜十点档节目收视率大战中惨败，一个原因是这个节目真的很差。但在此之前，也有差劲的节目获得过成功，除此之外，雷诺也同样面临着电视生态系统中新的挑战。

In 2009 key demographic group ratings for network 10 were just half of what they had been five years earlier.And a reason for that was that some 40 percent of households now had the technology of digital video recorders, allowing people to easily program their own TV schedules.

2009年晚间10点档节目的电视网络收视率只有五年前的一半。原因之一是如今约40%的家庭都拥有了数码录像机，人们可以轻松规划自己的电视时间表。

And a habit many people had apparently gotten into was to use the 10 to catch up on programs they had recorded either earlier that night or even earlier in the week.So Leno at 10 wasn’t just up against alternative network programming.Thanks to consumer technology, he was up against millions of people’s personal programming options, too.

如今，人们似乎习惯在晚上十点看当天晚上早些时候或者更早录好的节目。所以十点档的《雷诺今夜秀》并不只是与电视网络规划的革新发生冲突，借消费技术的“一臂之力”，他也与几百万人对电视节目的自由选择背道而驰。

—Steve Mirsky

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