提高薪资有妙招

A hiring manager or recruiter will spend maybe 30 seconds looking over your resume before adding it to the "maybe" stack or the "absolutely not" shredder. In the current economic reality, with unemployment high and competition for open jobs soaring, your resume needs to stand out for all the right reasons.

Outside of years of professional experience, what one factor can help to enhance your resume and get you noticed? Education.

Whether you pursue professional certification, the bachelor's degree you never went back for, or the master's you've always wanted, additional career training and education can open up more job opportunities in many different career areas and put you in the "yes" resume folder.

Marketing and public relations professionals work to earn new customers and keep existing customers through any and all forms of communication. Whether you're overseeing a television interview, planning a new email marketing campaign, or putting together your communications strategy for the entire year, you need the right expertise and education to feel confident in your career.

Because jobs in marketing and PR tend to be well-paid and highly desirable, competition for open positions can be fierce even during the best economic times. According to the U.S. Bureau of Labor Statistics (BLS), public relations managers earn a mean salary of $101,220, and marketing managers earn $118,160. Increasingly, hiring managers look for candidates with a master's degree in business administration (MBA) with a marketing emphasis. Specific certification from an industry organization such as the Public Relations Society of America can also add to your credentials and help your resume to stand out from the crowd.

If you've chosen to pursue a career as a teacher, you already place a high value on education. Hiring managers for schools and school districts share that value and they look for job candidates who not only love to teach, but love to learn. With many states slashing school budgets, competition for open teaching jobs is heating up, and your resume needs to show every possible advantage.