参考答案:

SECTLON1: LISTENLNG TEST (30 minutes)

Part A: Spot Dictationhttp://tr.hjenglish.com/

1. history of radio advertising 2. use our emotions
3. try to influence 4. talk about 3 appeals
5. real-life radio ads 6. the appeal to humour
7. making an advertisement humourous 8. the key point
9. the right product 10. specializes in divorce
11. appeal to thriftiness 12. the desire to save money
13. it’s full price 14. having a big sale
15. focus on the low prices 16. the quality of the furniture
17. appeals to our egos 18. buy a luxury car
19. to get in shape 20. make you look better

PART B: Listening Comprehension

1. A 2. C 3. A 4. B 5. C 6. A 7. B 8. A 9. D 10. D
11. B 12. C 13. A 14. D 15. B 16. A 17. B 18. D 19. A 20. B

Section 2: Reading Test

1. C 2. D 3. D 4. C 5. C 6. D 7. C 8. D 9. A 10. A
11. D 12. A 13. B 14. A 15. A 16. C 17. D 18. C 19. D 20. A

Section 3:Translation Test
     政府投资对于整个经济的影响作用，受到以下两个因素的制约。第一，政府投资之时劳动力和资本的利用 情况；第二，接受投资的经济部分。如果整个经济或接受主要投资的经济部分充分或接近充分发挥效能，那么政府投资的效力不会很大，所以资本和劳动力也不会得到充分利用。而如果经济潜能并未充分发挥，政府投资则会真正促进GNP 的增长。

      对于政府增加投资而产生的影响，衡量标准并非在于最初的投资数额，而在于这一投资经过多次投入而产 生的长期影响。在理想的情况下，最初的收入增长产生的税收会超过最初的“负债投入”或“减免的税收”。这样，赤字不仅小于GNP 的增长，而且得到了补偿。凯恩斯的经济学理论认为，政府决策的重点并非在于平衡赤字，而在于生产力没有得到充分发挥，失业率居高不下之时加大投入。联邦资金投入可以促进生产能力这一理论使得传统的经济理论受到挑战。这是因为后者认为政府应发挥类似公司的职能，尽力平衡赤字。

Section 4: Listening Test

Part A: Note-taking and Gap-filling http://tr.hjenglish.com/

1. pleasure 2. problems 3. entertainment 4. car-related 5. people
6. pollution 7. roads 8. environmentalists 9. bicycles 10. necessary
11. fuel 12. gasoline 13. electric 14. women 15. 1900s
16. Japanese 17. technology 18. transportation 19. change 20. poets

Part B: Listening and Translation
I. Sentence Translation
(1) If you want to make good enough money at a job inthe tertiary industry, getting the right training and education g first is the best way to prepare for the future job market.

(2) Reports are coming in of an earthquake in a small town 50 miles north of Sydney. Damages are said to be extensive, and the number of people killed is expected to rise sharply.

(3) It doesn’t work to translate advertisements word by word from one language into another for cultural differences. A humor to an American may not be funny in Chinese.

(4) I was originally going to arrive next Tuesday, 26th of May on flight BA 117, but I have to change to next Thursday on the same flight. I’m sorry for the delay.

(5) An overnight plunge of 53 points in the Dow Jones will have an impact on the Far East market which is likely to be depressed later this morning. http://tr.hjenglish.com/

II. Passage Translations
(1) Although they have a lot of money, the “baby-boomers”do not handle their money in the same way as their parents did. There are three reasons for this: First, the “baby-boom” started after the Second World War during times of inflation. The result of this is that “baby-boomers”usually spend their money instead of saving it. “Baby-boomers”are also heavy users of credit; Second, the “baby-boomers” never experienced the economic difficulties of the 1930s. They grew up in comfort, even luxury; Finally, “baby-boomers” generally have more leisure time than their parents did.

(2) Good morning! It's good to be here with you at this meeting. My goal is to give you some information about changing world markets. Let's start by looking at USA, which we could say is the “United States of Advertising”.Can we think of a country with more advertising than the US? For example, you are watching a movie on TV, you are waiting for the good guy to get the bad guy, and “bang!”there is a commercial. A few minutes later, the good guy is in trouble, and “boom!”another commercial, message after message. It’s not like that in other countries. In places like France and Spain, you would watch at least half an hour for the program, then you will get some commercials. http://tr.hjenglish.com/

Section 5: Reading Test
1. Some "contingency recruiters" - paid only after a job is filled - start placing candidates at $50,000 salary or lower. But many more place candidates in jobs with salaries of $70,000 or higher. "Retained recruiters" typically work to fill jobs with salaries beginning at $100,000 or so.

2. Decades ago, recruiters focused primarily on top officials. Many placement firms still specialize in filling corner offices. But recruiters today also comb the ranks of midlevel managers and specialized workers.

3. Try to establish a relationship with a recruiter that would allow the recruiter to easily remember them. A great way to do that is to be helpful. http://tr.hjenglish.com/

4. Room 101, the infamous "torture chamber" in George Orwell's novel 1984, is to be preserved as a work of art by the BBC. It, at the end of a first-floor corridor in Broadcasting House, is due to be demolished in the summer as part of a massive refurbishment. Orwell, whose real name was Eric Blair, worked for the BBC's Eastern Service during the Second World War. This June is the 100th anniversary of Orwell's birth in India. Once in England, the former public-school boy and policeman took up left-wing causes and wrote books such as Coming Up For Air, Animal Farm and Down and Out in Paris and London.
                                                                                 
5. The BBC plans to display Whiteread's replica of room 101 in one of several new public spaces in the new-look Broadcasting House. The BBC has made other uses of Orwell's room 101. Its name is the title of the television programme. http://tr.hjenglish.com/

6. Some experts ask if the BBC has got the right room. Peter Davison, who has published two volumes of Orwell's works, letters and documents, believes "room 101 was at another BBC building - 55 Portland Place."

7. It is an example given by the author to introduce the concept of “smart mob”.

8. Rheingold is a veteran technology watcher and well-published futurist. He has put his finger on communications technology. Rheingold considers the screen savers that millions of computer owners use to donate their spare computer power to search for intelligent life in the universe or more recently, to find a cure for smallpox, as further examples of smart mobs in action. Some of the most powerful smart mobs, Rheingold would argue, can be found on anarchic computer services like the Gnutella network

9. Large, geographically dispersed groups connected only by thin threads of communications technology - cell phones, text messaging, two-way pagers, e-mail, websites - drawn together at a moment's notice like schools of fish to perform some collective action. The original smart mobs were teenage "thumb tribes" inTokyo and Helsinki who punched out short, cheap text messages on primitive cell phones to organize impromptu raves or to stalk their favorite celebrities. http://tr.hjenglish.com/

10. Protests and other gatherings can be more easily organized, thus posing a great challenge to the government for an effective control.

Section 6:Translation Test 
      Many experts hold the idea that the highest priority inthe reform of education system should be given to the improvement and reform in curriculum and examination system in order to avoid a generation paying undue attention to textbooks. They pointed out that the key of the reform in the education system is a well-shared awareness that the high and primary educations are there, instead of simply offering the knowledge important to the students, to improve the students in an all-round way, and especially to guide them to a careful pondering over such fundamental issues as life itself and social responsibility.As to the schools, they try their best to get a better way to gradually guide the students to an appropriate view over the world around them.An undue emphasis on knowledge-education and the resultant ignorance over the guidance to the students to a proper understanding of life will bring us nothing but a large number of “memorizing machines”. We can never expect a group of young people well prepared for the real social life. http://tr.hjenglish.com/

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