1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!
这是全球最具概念化的广告牌之一，它兼容了2D和3D的完美展示效果。传统的2D效果已为大众所熟知，无法激起公众的兴趣。增加一点3D的效果，例如在这块广告牌上所运用的那样：用手试图去拿起啤酒杯，就着实带给人们耳目一新的新鲜感！

（本文由sonia zhang 译）