作者：沪江英语 来源：中国日报 2013-08-05 15:43
British series is the new sexy for Chinese video websites in their eager search for a new ocean of content.
Major video websites in China, such as Youku Tudou Inc, Sohu and Tencent have released about 1,000 episodes of British dramas recently.
Youku Tudou, for example, offers all episodes of Downton Abbey, Sherlock and Black Mirror on its British Drama Channel, which opened in late April. It will screen the fourth season of Downton Abbey in September.
The company is not the only one exploring the new market.
Tencent, for example, owns the screening rights for more than 500 episodes of British dramas, including smash hits such as Doctor Who, Skins and Merlin.
Sohu, a leading web portal in China, is running a British channel that includes not only TV dramas, but also British music and documentaries.
"We want to provide diversified products for the viewers," says Zhu Xiangyang."British dramas are shorter and more sophisticated compared to American shows. If American shows were Coca-Cola, British dramas seem more like a cup of coffee."
According to a report by Chinese research agency Entgroup released in late June, China's British drama lovers are mostly young and educated.
The report finds that on Douban and Mtime, two popular websites among young adults, 13.48 percent of the users pay close attention to British dramas, while only 1 percent discuss South Korean shows.
It also analyzes Chinese Internet viewers of three TV dramas respectively from the Chinese mainland, South Korea and Britain. It turns out that the number of people holding a master's degree among Merlin's audience are twice those of Love in the Spring, a Chinese show, and When Men Are in Love, a South Korean show.