Julian Treasure
Julian Treasure studies sound and advises businesses on how best to use it.


Let's move away from bad sound and look at some friends that I urge you to seek out. WWB: Wind, water, birds -- stochastic natural sounds composed of lots of individual random events, all of it very healthy, all of it sound that we evolved to over the years. Seek those sounds out; they're good for you and so is this. Silence is beautiful. The Elizabethans described language as decorated silence. _______(一句话听写,首字母大写)_________ Have a foreground, a background, all in beautiful proportion. It's fun to get into designing with sound. If you can't do it yourself, get a professional to do it for you. Sound design is the future, and I think it's the way we're going to change the way the world sounds.
I urge you to move away from silence with intention and to design soundscapes just like works of art.