【TED】是一个会议的名称,它是英文technology,entertainment, design三个单词的首字母缩写。它是社会各界精英交流的盛会,这里有当代最杰出的思想家,这里有当代最优秀的科学家,这里有迸发着最闪耀的思想火花,这里孕育着最光辉的梦想。
James Geary
Aphorism enthusiast and author James Geary waxes on a fascinating fixture of human language: the metaphor. Friend of scribes from Aristotle to Elvis, metaphor can subtly influence the decisions we make, Geary says.


Ralph Waldo Emerson
"fossil poetry"
Metaphor matters because it opens the door to discovery. Whenever we solve a problem, or make a discovery, we compare what we know with what we don't know. And the only way to find out about the latter is to investigate the ways it might be like the former. Einstein described his scientific method as combinatory play. He famously used thought experiments, which are essentially elaborate analogies, to come up with some of his greatest discoveries. By bringing together what we know and what we don't know through analogy, metaphorical thinking strikes the spark that ignites discovery. Now metaphor is ubiquitous, yet it's hidden. But you just have to look at the words around you and you'll find it. Ralph Waldo Emerson described language as "fossil poetry." But before it was fossil poetry language was fossil metaphor. And these fossils still breathe.
暗喻很重要,因为它开启了发现的大门。每当我们要解决问题,或做新的探索时,我们就把已知和未知进行比较。而我们发现未知的唯一途径就是探讨未知和已知有何相似性。 爱因斯坦曾把他的科学方法描述为组合的游戏。他在其有名的思想实验中,实质上就是复杂的类比中,成就了一些最伟大的科学发现。当我们用类比把已知和未知联系在一起时,暗喻的思维就会点燃发现的火花。 暗喻虽然无处不在,却是隐藏身形。而你只要注意周围的用词就可以找到它。诗人艾默生曾将语言描述为“化石般的诗”。但是在它成为化石般的诗之前,语言是化石般的暗喻。而这些化石现在仍具有生气。