【TED】是一个会议的名称，它是英文technology,entertainment, design三个单词的首字母缩写。它是社会各界精英交流的盛会，这里有当代最杰出的思想家，这里有当代最优秀的科学家，这里有迸发着最闪耀的思想火花，这里孕育着最光辉的梦想。
James Geary
Aphorism enthusiast and author James Geary waxes on a fascinating fixture of human language: the metaphor. Friend of scribes from Aristotle to Elvis, metaphor can subtly influence the decisions we make, Geary says.

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【全文听写】
Hints：
Elvis
Aristotle
X
Y
Shakespeare
"Romeo and Juliet"
A touch is not a touch, but a chill. Lips are not lips, but volcanoes. She is not she, but a buttercup. And love is not love, but being all shook up. In this, Elvis is following Aristotle's classic definition of metaphor as the process of giving the thing a name that belongs to something else. This is the mathematics of metaphor. And fortunately it's very simple. X equals Y. This formula works wherever metaphor is present. Elvis uses it, but so does Shakespeare in this famous line from "Romeo and Juliet:" Juliet is the sun. Now, here, Shakespeare gives the thing, Juliet, a name that belongs to something else, the sun. But whenever we give a thing a name that belongs to something else, we give it a whole network of analogies too. We mix and match what we know about the metaphor's source, in this case the sun, with what we know about its target, Juliet.
触摸不再是触摸，而是寒气。嘴唇不再是嘴唇，而是火山。她不再是她，而是毛茛花（一种小黄花）。爱情也不再是爱情，而是变得神魂颠倒了。 在这里，埃尔维斯采用的完全是亚里士多德对暗喻的经典定义，亦即是把B事物的名称赋予给A事物的过程。这就是暗喻的数学公式。幸好它很简单。X等于Y。这个公式适用于所有的暗喻。 埃尔维斯用到它，莎士比亚也同样用到它。于《罗密欧与朱丽叶》中有这样的名句—朱丽叶是太阳。在这里莎士比亚赋予朱丽叶一个属于其它事物的名称，太阳。但是当我们赋予A事物以B事物的名称时，我们也赋予它一整套的类比。我们把对喻体的认知，此处是太阳，与对本体的认知——朱丽叶联系在一起，这样的暗喻可使我们更生动地理解朱丽叶，强过莎士比亚忠实地描述她的相貌。