【TED】是一个会议的名称,它是英文technology,entertainment, design三个单词的首字母缩写。它是社会各界精英交流的盛会,这里有当代最杰出的思想家,这里有当代最优秀的科学家,这里有迸发着最闪耀的思想火花,这里孕育着最光辉的梦想。
James Geary
Aphorism enthusiast and author James Geary waxes on a fascinating fixture of human language: the metaphor. Friend of scribes from Aristotle to Elvis, metaphor can subtly influence the decisions we make, Geary says.


Elvis Presley
"All Shook Up"
Metaphor lives a secret life all around us. We utter about six metaphors a minute. Metaphorical thinking is essential to how we understand ourselves and others, how we communicate, learn, discover and invent. But metaphor is a way of thought before it is a way with words. Now, to assist me in explaining this, I've enlisted the help of one of our greatest philosophers, the reigning king of the metaphorians, a man whose contributions to the field are so great that he himself has become a metaphor. I am, of course, referring to none other than Elvis Presley. Now, "All Shook Up" is a great love song. It's also a great example of how whenever we deal with anything abstract -- ideas, emotions, feelings, concepts, thoughts -- we inevitably resort to metaphor.
暗喻秘密地生活在我们中间。于我们的言谈中,每分钟大约会出现六个暗喻。暗喻思维是一把钥匙,它可以开启我们相互理解沟通、学习、发现和创新的大门。首先,暗喻是一种思维方式。 为了说明这一点,我请教了一位当代最伟大的哲学家,当权的暗喻皇帝,一位因其对暗喻学的巨大贡献而自身成了一位暗喻的人物。当然,我指的不是别人,正是猫王埃尔维斯-普雷斯利。 好,《神魂颠倒》(意即整个人都被动摇了)是一首经典情歌。也是一个极好的暗喻范例,它诠释了当我们面临抽象事物时,无论是主意、情绪、感觉、概念亦或是思想,都不得不求助于暗喻。