【TED】是一个会议的名称,它是英文technology,entertainment, design三个单词的首字母缩写。它是社会各界精英交流的盛会,这里有当代最杰出的思想家,这里有当代最优秀的科学家,这里有迸发着最闪耀的思想火花,这里孕育着最光辉的梦想。

Richard St. John
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one book.



Reaching success, I always focused on clients and projects, and ignored the money. Then all this money started pouring in. And I got distracted by it. And suddenly I was on the phone to my stockbroker and my real estate agent, when I should have been talking to my clients. And reaching success, I always did what I loved. But then I got into stuff that I didn't love, like management. I am the world's worst manager, but I figured I should be doing it, because I was, after all, the president of the company. Well, soon a black cloud formed over my head and here I was, outwardly very successful, but inwardly very depressed. But I'm a guy; I knew how to fix it. I bought a fast car. It didn't help. I was faster but just as depressed. So I went to my doctor. I said, "Doc, I can buy anything I want. But I'm not happy. I'm depressed. It's true what they say, and I didn't believe it until it happened to me. But money can't buy happiness." He said, "No. But it can buy Prozac." And he put me on anti-depressants. And yeah, the black cloud faded a little bit, but so did all the work, because I was just floating along. I couldn't care less if clients ever called. And clients didn't call. Because they could see I was no longer serving them, I was only serving myself. So they took their money and their projects to others who would serve them better.
为了成功,我用心地关注我的客户和计划,而不是金钱。但一旦公司开始赚钱,我就开始分心了,我发现自己总是在与股票经纪人、地产经纪人讲电话,在我应该花时间关心客户的时候。 为了成功,我总是做我最喜欢的事,但不喜欢的事慢慢接踵而来,像管理。我是世界上最糟糕的管理者,但当时我觉得这就是我该做的,因为我毕竟是公司的老板。 很快地,乌云罩顶。我外表看上去成功,但内心非常消沉。但身为一个男人,我知道该怎么解决。我买了台跑车,但那没有解决问题。我拥有了速度但仍然消沉。 于是我去看医生,我说:“医生,这世界上没有什么是我要而买不到的,但我很不快乐。人们说的都是真的,我以前不相信,直到亲身经历。金钱是买不到快乐的。”他回答:“是的,但它可以买到百忧解。”于是他让我吃抗忧郁药,乌云似乎有点消散了,但工作也是,因为我如坠云中。我根本不在乎客户有没有与我联系。 事实上也没有。因为他们知道我已经不再在乎他们,我只在乎我自己。于是他们带着钱和计划到真正能服务他们的人那里去。