【TED】是一个会议的名称,它是英文technology,entertainment, design三个单词的首字母缩写。它是社会各界精英交流的盛会,这里有当代最杰出的思想家,这里有当代最优秀的科学家,这里有迸发着最闪耀的思想火花,这里孕育着最光辉的梦想。

Richard St. John
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one book.



one-way street
Why do so many people reach success and then fail? One of the big reasons is, we think success is a one-way street. So we do everything that leads up to success, but then we get there. We figure we've made it, we sit back in our comfort zone, and we actually stop doing everything that made us successful. And it doesn't take long to go downhill. And I can tell you this happens, because it happened to me. Reaching success, I worked hard, I pushed myself. But then I stopped, because I figured, "Oh, you know, I made it. I can just sit back and relax." Reaching success, I always tried to improve and do good work. But then I stopped because I figured, "Hey, I'm good enough. I don't need to improve any more." Reaching success, I was pretty good at coming up with good ideas. Because I did all these simple things that led to ideas. But then I stopped, because I figured I was this hot-shot guy and I shouldn't have to work at ideas, they should just come like magic. And the only thing that came was creative block. I couldn't come up with any ideas.
为什么有这么多人在成功以后失败?最主要的原因之一是,我们把成功当作一条单行道。我们尽其所能地达到成功。当我们到达那一步以后,我们觉得我们已经做到了,我们便闲散下来,不再继续那些当初让我们成功的努力。用不了太久,事情就开始走下坡。我可以告诉你这是怎么回事,因为这是我的亲身体验。 为了成功,我努力工作,我鞭策自己。但我停了下来,因为我想“我已经做到了,现在我可以坐着休息了。” 为了成功,我总是试着做到最好,超越自己。我不再这么做是因为我想,“我已经够好了,我不再需要改进了。” 为了成功,我总是有很多好的创意。因为我做了这些让我达到成功的事。但我停下来了。因为我想我是个大腕了,我不用再想这些点子,它们会自动出现的。但唯一出现的是灵感障碍。我没办法再想出任何点子。