【TED】是一个会议的名称,它是英文technology, entertainment, design三个单词的首字母缩写。TED是社会各界精英交流的盛会,它鼓励各种创新思想的展示、碰撞。

David Pogue
David Pogue is the personal technology columnist for the New York Times and an Emmy Award-winning tech correspondent for CBS News. He's also one of the world's bestselling how-to authors.



Type-A-Word Wizard
United States
Here's Apple's take on the exact same dialog box. Thank you -- yes, I designed the dialog box. No, no, no. Already, we can see that Apple and Microsoft have a severely divergent approach to software design. Microsoft's approach to simplicity tends to be: let's break it down; let's just make it more steps. There are these "wizards" everywhere. And you know, there's a new version of Windows coming out this fall. If they continue at this pace, there's absolutely no telling where they might wind up. "Welcome to the Type-A-Word Wizard." OK, I'll bite. Let's click "Next" to continue. From the drop-down menu, choose the first letter you want to type. OK. So there is a limit that we don't want to cross. So what is the answer? How do you pack in all these features in a simple, intelligent way? I believe in consistency with possible, real-world equivalents, trashcan folder when possible, label things mostly. But I beg of the designers here to break all those rules if they violate the biggest rule of all, which is intelligence. Now what do I mean by that? I'm going to give you some examples where intelligence makes something not consistent, but it's better. If you are buying something on the web, you're supposed to put in your address and you're supposed to choose which country you're from, OK? There are 200 countries in the world. We like to think of the Internet as a global village. I'm sorry; it's not one yet. It's mainly, like, the United States, Europe and Japan. So why is United States in the US? You have to scroll, like, seven screens-full to get to it. Now it would be inconsistent to put United States first, but it would be intelligent. This one's been touched on before, but why in God's name do you shut down a Windows PC by clicking a button called "Start?"
这是苹果的同一个对话框 谢谢 -- 是我设计了这个对话框. 不不不 我们已经看到苹果和微软 对于软件设计有着相当不同的方法 微软达到简单的方法是 拆分 采用更多的步骤 于是这些向导变得到处都是 你们知道 新版本的Windows今年秋天推出 如果他们继续这么做 没人知道 他们会做成什么样 欢迎来到 输入一个单词 向导. 好吧 让我们点"下一步"继续 从下拉菜单中, 选择您要输入的第一个字母. 恩 因此我们做事要有限度 但答案在哪? 如何才能将所有这些特性以简单 智能的方式包装起来? 我信仰 "保持一致" "真实对等" "使用回收站" "使用标注" 但我请求在场的设计师们 打破这些规则 如果它们抵触了最大一条规则 那就是"智能". 什么意思呢? 我会举一些例子 说明智能让某些事物 失去一致 但却更好 比如你在网上购物 你需要输入你的地址 以及你所在的国家 好了 世界上有200多个国家. 我们常说互联网是地球村 对不起 它还不是 主要是美国 欧洲和日本 但为何美国在"U"字部? 你得要滚动7个屏才能找到它 虽然把美国放在第一位会不一致 但这显得智能. 另一个老故事 看在上帝的份上 为何关闭一台Windows PC时 要点"开始"按钮?