【TED】是一个会议的名称,它是英文technology, entertainment, design三个单词的首字母缩写。TED是社会各界精英交流的盛会,它鼓励各种创新思想的展示、碰撞。



David Pogue
David Pogue is the personal technology columnist for the New York Times and an Emmy Award-winning tech correspondent for CBS News. He's also one of the world's bestselling how-to authors.

【这是新的TED演讲节目,每天下午2点更新,欢迎大家完善译文。】
【本段全文听写】

Hints:
absolutely
technician
Error Type
Photoshop
Software Upgrade Paradox
Well, if you like that one, how much time have we got? Another one, a guy called this is absolutely true! His computer had crashed, and he told the technician he couldn't restart it no matter how many times he typed 11. And the technician said, "What? Why are you typing 11?" He said, "The message says, 'Error Type 11.'" So we must admit that some of the blame falls squarely at the feet of the users. But why is the technical overload crisis, the complexity crisis, accelerating now? In the hardware world, it's because we the consumers want everything to be smaller, smaller, smaller. So the gadgets are getting tinier and tinier but our fingers are essentially staying the same size. So it gets to be more and more of a challenge. Software is subject to another primal force: the mandate to release more and more versions. When you buy a piece of software, it's not like buying a vase or a candy bar, where you own it. It's more like joining a club where you pay dues every year. And every year, they say, "We've added more features and we'll sell it to you for $99." I know one guy who's spent $4,000 just on Photoshop over the years. And software companies make 35 percent of their revenue from just these software upgrades. I call it the Software Upgrade Paradox which is that if you improve a piece of software enough times, you eventually ruin it.
如果你们喜欢那个故事...还剩多少时间? 另一个男人的真实故事! 他的电脑宕机了 他告诉技术人员 他无法重启电脑 不管他输入多少次11 技术人员说 "啥? 您为啥要输入11?" 他说, "提示里讲, '错误输入(类型)11.'" 因此我们必须承认我们无法指责用户 但是为何技术超载危机 复杂度危机 正在加速呢? 在硬件行业中 因为我们消费者希望东西更小 更小 更小 因此那些小玩意儿也变得越来越小 但我们的手指还是原来大小 因此行业正不断面临挑战 软件行业则面临另一个问题 强制发布越来越多的版本 如果你买了个花瓶 或是块糖 你可以拥有它. 但如果是软件 则更像是加入俱乐部 每年缴纳会费 于是每年 他们都会说 "我们加入了更多功能, 只卖$99." 我认识有人多年来单在Photoshop上就花了$4000 软件公司将它们收益的35% 用于这些软件升级 我称之为 软件升级佯谬 -- 当你增强一个软件足够多次 你最终会毁了它