Summary:雷·安德森(Ray Anderson)是著名的地毯生产产家Interface(界面地毯)的创始人兼CEO。在这个深情的演讲里,安德森讲述了自己从一个掠夺者到环保公益人士的转变。对于政府、企业和NGO,可以让我们直观的看到商业领袖自身在环境气候问题上的变化。

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And this dispels a myth too, this false choice between the environment and the economy. Our products are the best they've ever been, inspired by design for sustainability, an unexpected wellspring of innovation. Our people are galvanized around this shared higher purpose. You cannot beat it for attracting the best people and bringing them together. And the goodwill of the marketplace is astonishing. No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill. Costs, products, people, marketplaces -- what else is there? It is a better business model.
这一例子也破除了人们一个迷思,即认为经济与环境是不可二者兼得的。我们现在生产出来的产品是一流的,因为它们都是在“为了持续应用”的原则下设计出来的。这一原则也成为了未曾预料到的创新之源,我们的员工也为这个更高的理想而振奋,再也没有比这个更好的口号来吸引优秀人才以及团结整个团队的口号了。而市场的反响也是令人惊讶的,其他任何形式的广告或营销策略,不管花费多大的力气或成本,都没办法达到这样的效果。刚才已经谈到了成本、产品、人员以及市场了,还有什么没有讲到?我认为这是更优的商业模式。