概括：内容选自老托福听力，是练习托福听力的绝佳材料。


搞我是吧...你们要搞我是吧...
Today, I'd like to turn our attention to an area of management often overlooked in traditional management courses: small-business management. Small businesses have gone from being traditional small-town stores selling food or clothing to sophisticated, high-tech enterprises. And in addition to the important products they produce, they create jobs for lots of people because there are so many of them. It's important for management to keep in mind which of the customers' needs the business serves, because it can't serve all their needs. Writing a business plan that everyone in the organization understands and follows will help to provide the necessary focus and direction. It's important to state clearly what the purpose of the business is. Additionally, each person within the organization must know what tasks to perform in order to fulfill that purpose. Now, if for some reason, a business plan doesn't work, try hard to discover why not, rewrite it, and immediately focus on the new plan. A word of caution, however - never give up a bad plan without replacing it. A business has to have a plan because it can't afford to waste its limited resources. And, as you know, waste leads to unnecessarily high production costs. Production costs are at the heart of the company's ability to make a high quality product and sell it at an affordable price.
今天我想把我们的目光转向在传统项目中经常被忽视的小型企业管理。小型企业从曾经售卖食品和衣物的小镇商店发展成综合高科技的集团。他们不仅仅生产重要的产品而且还提供了很多的就业机会因为他们本身就数目繁多。 管理者必须牢记小型企业能满足消费者的何种需要因为小型企业不可能满足消费者所有的需要。拟定一个商业计划案以便于所有的企业人都能理解并且遵从从而有利于锁定必要的目标和方向。还有很重要的一点就是清楚写上企划案的目的。另外，每一个企业人都必须清楚做什么任务才能达到这一目的。 现在如果出于某些原因，一个商业企划案没有凑效，那么必须深究原因，重新写一份然后开始新方案。大家还要注意绝不要没有重写就放弃一个不好的企划案。一次商业活动必须要有计划因为没有能力浪费有限的资源。而且浪费会导致不必要的高生产成本。而生产成本决定公司是否能够生产高品质产品并以合理价格卖出。 ——译文来自: 小沁沁