smell能够影响我们的购买欲,你觉得呢。

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Dr. Hersh
But there is a whole other side to this debate, "do the smells really work?" So far, there is little proof one way or the other. But Dr. Hersh has run some interesting experiments. In one of Hersh's experiments, 31 volunteers were led into a shoe store that smells slightly like flowers. Later, another group shopped in the same store, but with no flower odor. Dr. Hersh found that 84% of the shoppers were more likely to buy the shoes in the flower-scented room, but Hersh found out something even stranger. "Whether the volunteers like the flower scent or not didn't matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."
但是有一个完全相反一方对于这个辩论,“闻这个气味真的可以工作?”迄今为止,很少有证明方法或其他。但是Dr. Hersh 已经开始一些有趣的尝试。在一个Dr. Hersh尝试中,31个志愿者进入一个鞋店,问着很淡的香气像花香。然后另一组也在同一个商店购物,但是没有花香。Dr. Hersh发现百分之84的购物者更加愿意在有香味的屋中买鞋,但是Dr. Hersh发现一些事情很奇怪。“是否志愿者喜欢花香或者并不是无关紧要,”Hersh 说,“一些报告中说他们讨厌香气,但是还是愿意在有香气的的屋子里买鞋。” ——译文来自: freedomtory