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背景介绍：Yang Lan, a journalist and entrepreneur who's been called "the Oprah of China," offers insight into the next generation of young Chinese citizens -- urban, connected and alert to injustice.

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the Engels coefficient
37 some percent
For those who do return back to the countryside, they find themselves very welcomed locally, because with the knowledge, skills and networks they have learned in the cities, with the assistance of the Internet, they're able to create more jobs, upgrade local agriculture and create new business in the less developed market. So for the past few years, the coastal areas, they found themselves in a shortage of labor. These diagrams show a more general social background. The first one is the Engels coefficient, which explains that the cost of daily necessities has dropped its percentage all through the past decade, in terms of a family income, to about 37 some percent. But then in the last two years, it goes up again to 39%, indicating a rising living cost.
对于那些回到农村的年轻人，他们所经历的城市生活，所学到的知识，技巧和建立的社会网络，让他们通常更受欢迎。特别是在互联网的帮助下，他们更有可能获得工作，提升农村的农业水平和发展新的商业机会。在过去的一些年中，一些沿海的城镇甚至出现了劳动力短缺。 这些图片展现出整体的社会背景。第一张图片是恩格斯系数（食品支出占总消费支出的比例），可以看到在过去的十年中，食物和生活必需品在家庭消费中的比例有所下降（37％），然后在过去的两年中，这项指数上升到39％，说明近两年中生活成本的攀升。