切忌如此丢失客户
Without customers, we wouldn't be in business. That is why it is surprising how easily retail shops unintentionally drive customers away. Sometimes, understanding the what can ruin a business can help us focus on what not to do while building our enterprise. Here are five simple ways to lose customers.
没有客户，就做不成生意。这就是为什么商店总是令人惊讶地在无意间轻易失去客户。有时候，知道什么样的事情会毁掉生意会帮助我们避免去做这些事情，建立我们的企业，以下是5种造成失去顾客的方式：
1.Wrong Product Pricing
错误的产品价格
Besides cost, some of the things to consider when choosing the best strategy for your retail business are the market, the channels of distribution and the competition.
除了成本外，在为零售业选择最佳策略时要考虑的另外一些事情就是，市场，产品发布的渠道，以及竞争。
2.Terrible Customer Service
差强人意的客户服务
It's inevitable that there will be the occasional disgruntled customer. No matter how wonderful your products are or how committed you are to provide the best customer service, problems do occur.
偶尔会出现对你的服务不满意的客户，这是不可避免的。不管你的产品有多好，或你有多么重视提供良好的客户服务，确实总会出现一些问题。
3.Poor Store Atmosphere
商店环境令人不满
As retailers, we can't afford to turn off a single customer and image is everything.
作为零售商，哪怕是损失一个客户我们也承担不了，形象就是一切。
4.Not Knowing Your Competition
不了解你的竞争对手
It's important for new businesses to complete a competitive analysis during the business planning stage, but competitive intelligence can also be useful for marketing, pricing, managing and other strategic planning for retailers. Before you can know your competitive edge, you must know your competitor.
对于新公司来说，在筹划商业计划的阶段做好全面的竞争分析是很重要的，在制定行销，标价，管理和其他策略方面，竞争情报也是很有用的。在你了解自己的竞争优势之前，要先了解你的对手。
5.Lack of Product Knowledge
缺乏产品的相关知识
It is difficult to effectively sell to a consumer if we cannot show how a particular product will address a shopper’s needs. Learn some of the benefits of knowing the products you sell.
如果我们不能向顾客展示某款产品是如何满足他们的需求的，我们就不能很好地卖出产品。学习下你销售的产品的一些好处。
