Google Debuts Chinese Brand Name



内容概括:
4月12日,全球著名的搜索引擎Google 公司在北京正式发布其全球中文名称为“谷歌”,为了更加贴近全球的中文语言用户。据Google首席执行官埃里克·施密特特介绍,“谷歌”意即“丰收之歌”,寓意了“丰富多彩的搜索体验”,因为“用户搜索的过程就是收获的过程”。


Schmidt, Google's chief executive officer, was speaking at a ceremony to announce Google's Chinese-language brand name — "Gu Ge," or "Valley Song," which the company says draws on Chinese rural traditions to describe a fruitful and rewarding experience.

Google Inc. expects substantial revenue growth in China, a market the internet giant sees among its most promising but one in which censorship laws run counter to some of the firm's core values.

"I don't know where (Chinese) revenue growth will be, but it will obviously be large," Eric Schmidt said on the sidelines of a news conference overnight.

Schmidt also said Google saw China not only as a market for its Web search services but also as a global research centre.


词汇:
chief executive officer:首席执行官
brand name:n. 商标, 品牌
draw on:选取
substantial:adj. 坚固的, 实质的
promising:adj. 有希望的, 有前途的
censorship:n. 审查机构, 审查制度
revenue :n. 收入
sideline:n. 旁观者立场

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