男神亲授：6招教你玩转朋友圈

What man doesn’t relish in lusting over a well-cut suit? If you’ve got a strong look going in that new bow tie or leather jacket, don’t be timid in showing it off and treating your followers to some aspirational eye candy at the same time. Many of the most popular men on Instagram are either models or fashion photographers - and there’s a reason for that. Another tip - if there’s one thing Insta-people really like, it’s a good-looking watch. So next time you’re looking #menstyle, post it up and watch the likes roll in.

Do it like: David Gandy (@davidgandy_official, 316k followers). He’s best known for being snapped in his pants but Mr Gandy’s formal wardrobe is also worthy of some serious envy.

Equally, while people do like pictures of fast cars (if you’re fortunate enough to own one), no one appreciates a boaster. The incomparably crass Dan Bilzerian posts daily updates of his guns, hundred-dollar bills and naked porn stars, and has for some reason raked in millions of followers. But if you want to be thought of as a true gentleman, photos of champagne and fancy parties aren’t going to impress anyone. If you’ve got enviable seats at a sporting event, that’s different. But be subtle, be gracious and remember that old biblical adage: “Let another man praise you, not your own mouth.”

Do it like: Richard Branson (@richardbranson, 263k followers). He’s one of the richest men in the world, but does he show it off?

Unless you’re Jamie Oliver (2.7 million followers, and his posts actually look delicious), you shouldn’t venture down this slippery slope - uploading a blurry photo of a Nando’s butterfly chicken on your Galaxy S4, for instance, is not OK. Everyone knows what food looks like, and no one cares that you’ve just wolfed down a #kale butternut salad with artichokes - just like they don’t care that you’re currently polishing off a protein shake on the way back from the gym.

Once in a blue moon, at a Michelin-starred restaurant perhaps, is excusable. Just bear in mind there are currently over 170 million food posts in Instagram - don’t add to the problem.

Do it like: Gordon Ramsay (@gordongram, 500k followers). Grub is his livelihood yet our Gordon only rarely posts lurid close-ups of his culinary creations. What’s your excuse?

While first sifting through what Instagram has to offer, you’ll be forgiven for thinking that at least 50 per cent of all images are captioned with unbearably vacuous cod-motivational waffle - something along the lines of “concentration is the root of every athlete’s success” and the like. Truth be told, it is. And it’s every man’s job to combat this hegemony of drivel. Why not post something funny or intelligent instead? A little wry humour never hurt anyone.

Do it like: Josh Ostrovsky (@thefatjewish, 4.1 million followers). Ostrovsky is a funny man, and isn’t afraid to use it. Even his dog, Toast, has 260,000 Instagram followers.

You might know your ‘Perpetua’ from your ‘Amaro’, but this doesn’t excuse you going ape with Instagram’s filter and lighting settings. Most of your pictures shouldn’t need a filter at all, and only the subtlest tint, if you’re desperate. And remember, filtering a pretty landscape is one thing, but filtering selfies is beyond the pale. Just look natural.

Do it like: Leonardo DiCaprio (@leonardodicaprio, 830k followers). Leo’s life doesn’t need filters, and it shows on his Insta feed, which he largely uses to promote his activism.

There’s so much more to summer holidays than ‘hotdog legs’ photos and #sunbathing. A beach is a beach, a pool a pool - if it’s not going to make your followers gasp with wonder, it’s probably not worth sharing. But this doesn’t mean you should be leaving your phone in your pocket for the duration: if you stumble upon something memorable, or can frame that epic view of the sea from your balcony in the right light, by all means snap away. Just don’t overdo it - after one or two pictures, people will get the message.

Do it like: Foster Huntington (@fosterhunting, 956k followers). Foster quit his job in the Big Apple to take pictures of the American wilderness - this man knows nature.